I am neither agree nor against the idea of the campaign.
I'm dubious about the real objective though.
There's no solid issue between Muslim and dogs in the first place that such campaign should come first in mind. There are many other bigger issues that should be brought to light.
Dog is considered as a heavy unclean as well as pig, but it's not the ticket for us to treat them like shit. I think that's what the organizer is trying to say. Plus, they're adorable! There are many kind of fluffy dogs, and potty pig is a thing.
The organizer must and anyone under the same roof must have strong point of view. It's not easy to carry out such event without support in many instruments. I first aware about the campaign when Nurul Izzah, DSAI daughter, personally congratulate the organizer on her social media accounts. I wasn't mad, or panic. I'm eager to see where is this going.
Anyways, the campaign is still weird and provocative to me, and anything that can potentially trigger chaos in the society isn't favored in Islam.